Some Tips in Designing a Law Logo
Law logos that most firms use are already over used. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. Law firms need to be creative with their logos so that they will stand out from the crowd. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
It is actually great to have a classic design. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. Even without using words, people know that your business is the law. But a logo does not have to be the first picture of a gavel that you see. You need to add something creative to it. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. If you have an old icon, give it something new; be creative.
There are many great logos that are created from a single thing. You can make a logo from the first letter of a lawyer’s name. If there is a common letter in the partners’ names, then it could be a good one. using a letter, especially a rare one as a focal point of a logo is a good way for a brand to stick out. Using the letter Z to make a logo for Zanes law is one good idea.
It is through your logo that people will know what your specialty is. If you put a man and a woman into your logo, people will know that you are a lawyer that has to do with divorce, family, etc. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. Scales of justice can be portrayed with marijuana leaves. These are ideal for a niche market. These logos will connect you to your customers. These will let your clients know what you do and how you can help them.
You can also use you law firm’s name in your logo. Many law firms use the power of their names for attracting customers. This is one way to build your reputation or your brand. You will have a problem with your logo if it is not well designed. Pairing your name with an icon or a monogram will surely put a professional stamp to it. When people sees your logo, they should be made confident to trust in the integrity of your business.
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